FRAMEIO VIDEO EDITING PRO

And it hasn’t been a secret that a great deal of innovation attention has been paid to expanding and enhancing Adobe’s footprint in the world of video which extends well into 3D, AR and VR now. The Adobe pickup of Frame.io adds some valuable firepower to the video suite. Then.if you start promising me that the workflows can extend all the way through the always painful gauntlet of approvals, suggestions and general frame by frame nitpicking…well…now I’m just blushing from all this excitement. As someone who has waited for hard drives to be shipped around the world (and one odd incident of tape, drives and a midnight run across the border into Mexico.don't ask) before raw footage can be reviewed let alone edited…the idea of fast, reliable and secure access to footage from camera to editing is worth its weight in gold. Through key partnerships with industry leading hardware solutions, Frame.io offers a real-time camera to cloud secure footage upload solution that, when viewed in the totality of the Adobe video production suite, can extend from camera to cloud to completion in a fairly seamless and collaborative manner.Ī great deal of Frame.io’s value proposition is wrapped in the idea of taking the pain, inefficiency and lag out of video production.

Frame.io offers video editors and production stakeholders the ability to streamline everything from collaboration to approvals in a cloud-first workflow environment.

FRAMEIO VIDEO EDITING PRO

So now the brass tacks: The deal brings some 100 million Frame.io users more deeply into the tools many are already using like Adobe’s Premiere Pro and After Effects. But…I like to think that this is core to the vision of where Adobe is heading. At least the future of both marketing and creative work. Add that onto the $1.5 billion dollar deal for Workfront which was completed in December 2020…you’ve got nearly $3 billion that says collaboration IS the future.

The creative and experience giant announced a definitive agreement to acquire video workflow and production collaboration solution, Frame.io in a $1.275 billion deal. How much collaboration does Adobe want? $2.775 billion dollars’ worth…so far.

Frameio video editing